Why Sonny’s BBQ?
Great BBQ. Great people. Great brand.
We’ve been smokin’ and servin’ real, slow-smoked Southern BBQ for over 50 years.
What started as a man, some meat and a mission, has transformed into one of the most beloved BBQ brands in the Southeastern United States.
Join in the Success
What’s so great about being a Sonny’s BBQ franchisee?
We’re looking for people passionate about great BBQ and great service to help drive us forward while maintaining our traditional smokin’ techniques and commitment to giving back to the communities we serve.
- 50+ Years of Success
- Robust Average Annual Sales
- Proven Leadership
- Established Brand With Loyal Fans
- Menu Full of Craveable Favorites
- Exceptional Franchisee Support
- Superior Marketing, Strategy & Technology
- Strong Values & Deep Community Roots
- Committed to Kindness & Giving Back
Key Sales Metrics
BBQ You Can Count On
Everyone loves BBQ. It’s classic comfort food with something for everyone. And with our constant menu innovation, proven promotions and our signature smoked-in-house flavor, our brand of BBQ is especially beloved by passionate fans who dine with us on the regular. And we’ve got the sales to prove it.
Revenue Streams
We Make Our BBQ Accessible
We offer a wide range of dining, ordering and purchasing options that enable guests to enjoy our BBQ and brand when and where they want. These diverse revenue streams keep cash flowing through our restaurants, and with our constant focus on innovation, we will introduce new revenue streams that fit our brand and offerings as they become available.
- Lunch & Dinner
- Dine-In
- Drive-Thru
- Catering
- Third-Party Delivery
- Online Ordering
- Curbside Pick-Up
- In-Store Merchandise
Community Involvement
Being a part of Sonny’s means you’re part of a company that believes in giving back to the community and doing kind deeds every chance we get.
Giving pillars
We support many diverse charities and causes, but we focus a majority of our larger-scale efforts on three main areas we are passionate about.
First Responders & Military
We’re proud to serve those who serve our communities and our country.
Hunger & Food Insecurity
We partner with hunger-related charities to help support those in need.
Natural Disasters
We help feed first responders and residents impacted by devastating events.
Tech Capabilities
High Tech Tools
We believe the future of restaurant success is dependent on how well we know and can connect with our guests. We have refined technologies that understand guest behavior at both the macro (promotional success and menu affinity) and micro (segmentation for more effective marketing, personalized experience) levels. But high tech tools aren’t exclusive to our BBQ HQ, they’re utilized systemwide. Our restaurants are equipped with leading-edge technologies that allow owners to instantly access and easily analyze sales, inventory, staffing, guest and industry information to make the best decisions in real time. Our guests have access to their own Sonny’s tech as well, through easy online ordering direct from our website, our digital ‘Q Crew eclub and opt-in text communications.
Franchisee Testimonials
The Proof is in our people
Here’s what our Franchisees have to say about being a part of the Sonny’s BBQ family.
We have a very forward-thinking franchisor who has had a steady hand on the rudder and has successfully guided us forward in good times and bad. If not for the forward thinking and planning of the franchisor we would have been hit hard financially during Covid-19.
A 50-year-old brand that has a high value component – championship BBQ served quickly at a reasonable price – and huge off premise sales, which not only is a competitive advantage but makes Sonny’s very resilient during tough economic times.
As I grew in the company from cashier to server, head server, manager, area supervisor I personally saw the commitment the entire Sonny’s family had to not only food, but to employees and guests.