Why Sonny’s BBQ?
Great BBQ. Great people. Great brand.
We’ve been smokin’ and servin’ real, slow-smoked Southern BBQ for over 50 years.
What started as a man, some meat and a mission, has transformed into one of the most beloved BBQ brands in the Southeastern United States.
Join in the Success
What’s so great about being a Sonny’s BBQ franchisee?
We’re looking for people passionate about great BBQ and great service to help drive us forward while maintaining our traditional smokin’ techniques and commitment to giving back to the communities we serve.
- 50+ Years of Success
- Robust Average Annual Sales
- Proven Leadership
- Established Brand With Loyal Fans
- Menu Full of Craveable Favorites
- Exceptional Franchisee Support
- Superior Marketing, Strategy & Technology
- Strong Values & Deep Community Roots
- Committed to Kindness & Giving Back
Key Sales Metrics
BBQ You Can Count On
Everyone loves BBQ. It’s classic comfort food with something for everyone. And with our constant menu innovation, proven promotions and our signature smoked-in-house flavor, our brand of BBQ is especially beloved by passionate fans who dine with us on the regular. And we’ve got the sales to prove it.
Revenue Streams
We Make Our BBQ Accessible
We offer a wide range of dining, ordering and purchasing options that enable guests to enjoy our BBQ and brand when and where they want. These diverse revenue streams keep cash flowing through our restaurants, and with our constant focus on innovation, we will introduce new revenue streams that fit our brand and offerings as they become available.
- Lunch & Dinner
- Dine-In
- Drive-Thru
- Catering
- Third-Party Delivery
- Online Ordering
- Curbside Pick-Up
- In-Store Merchandise
Multi-Unit New Development Incentive Program
- Develop 3 new Sonny’s Restaurants over 6 years
- 50% off Franchise Fee for restaurants 1 & 2
- Reduced royalties to: Year 1:1%, Year 2: 2%, Year 3: 3% for first two restaurants
Underserved Markets Incentive Program
- Promoting growth in what we consider underserved markets, whether geographic or demographic.
- 50% off Franchise Fee
- Reduced royalties to:: Year 1:1%, Year 2: 2%, Year 3: 3%
Veteran Incentive Program
- Current member of the United States military in good standing or a veteran who received an honorable discharge from a branch of the United States military
- 50% off Franchise Fee
- Reduced royalties to: Year 1 :1%, Year 2: 2%, Year 3: 3%
Smarter Tech. Better BBQ.
Systemwide digital tools that connect us to our guests—and power smarter decisions.
We believe the future of restaurant success lies in how well we know and connect with our guests. That’s why we’ve invested in refined technologies that capture guest behavior on both a macro level—like promotional performance and menu preferences—and a micro level, enabling segmentation and personalization for more effective marketing.
But these tools aren’t just for Sonny’s BBQ HQ. Every restaurant in our system is equipped with leading-edge tech that gives owners real-time access to sales, staffing, inventory, and guest insights—making it easier to take action, adapt, and grow.
Guests benefit too. With online ordering for both mealtime and catering, a user-friendly mobile app, and digital touchpoints like our ‘Q Crew e-club and text alerts, we’re making BBQ more accessible and personalized than ever.
Franchisee Testimonials
The Proof is in our people
Here’s what our Franchisees have to say about being a part of the Sonny’s BBQ family.
Sonny’s BBQ has given me the opportunity to build something meaningful, not just for myself, but for my team and my community. The support, the culture, and the brand’s vision for the future are what keep me excited about growing with Sonny’s.
Sonny’s Franchise Company utilizes franchisee-included task forces for decisions that can significantly improve the trajectory of the brand. Sonny’s encourages and empowers franchisees to be generous community partners to rise to the occasion in our neighbors’ times of need.
As I grew in the company from cashier to server, head server, manager, area supervisor I personally saw the commitment the entire Sonny’s family had to not only food, but to employees and guests.