Franchisee Support
Knowledge. Skills. And a Whole Lot of Passion.
Local Store Marketing
Local Tools. Systemwide Support.
Sonny’s BBQ franchisees have the full backing and support of Sonny’s BBQ HQ Marketing. We provide a robust Local Store Marketing toolbox featuring year-round promotions and activations, step-by-step toolkits, editable templates, and an easy-to-navigate Artwork Central hub with ready-to-use creative assets. Beyond local marketing, we amplify the Sonny’s BBQ brand through regional TV and radio spots, out-of-home and in-store ads, and a strong digital and social media presence. By sharing real Pitmaster stories, showcasing crave-worthy BBQ, and promoting BBQ culture, our advertising reinforces the authenticity of our food and the heart of our brand.
Training and Support
Backed by a Team as Passionate as you are
Southern hospitality doesn’t stop at our guests. When you join the Sonny’s family, you’re supported by a team that’s guided by a passion for BBQ, innovation, fun, doing right by others and serving the community. But beyond just a great support team, we provide extensive training and tools to help you succeed. Brand history and assets, marketing materials, menu offerings, food ingredients and prep, we help you master it all. And we continually update our training tools and efforts to ensure continued success.
Connected & Informed from Pit to Portal
A centralized communication hub built to support franchisees, GMs, and team members—every step of the way.
Technology doesn’t just power our guest experience—it powers our internal operations,
too. Our intranet platform, Station 68, keeps every member of the Sonny’s family
connected and informed. From franchisees to GMs to team members, everyone has
instant access to the latest news, operational updates, marketing materials, training
resources, and more.
Whether it’s a new promotion launch, a training refresh, or a menu update, Station 68
ensures nothing gets missed. We keep communication clear and timely through push
notifications, email, text, and in-portal messaging—so your team always has the tools
and information they need to succeed.
Location Photo Gallery
Slow Smokin’ in Style
Here are some snapshots of our modern BBQ joints. For building and site specifics, check out the location requirements section of our site.
